Replace your club’s patchwork with a single, modern system
Most winery clubs run on a mix of spreadsheets, email blasts, and shipping brokers stitched together over the years. Table22 consolidates all of it—member management, allocation, compliance, fulfillment, and marketing—into one platform designed specifically for recurring wine programs. Whether you’re shipping 50 cases a quarter or 5,000, we scale with you.
Launch a club, membership, or series that your guests will love
Design clubs that match your winemaking
Go beyond the standard 3-bottle allocation. Build tiered memberships, vintage pre-sells, library wine access, seasonal drops, or more—all reflecting the rhythm of your production calendar.
Ship compliantly across state lines
DTC shipping compliance is a moving target. Our network of shipping partners helps you navigate state-by-state regulations, age verification, carrier requirements, and tax obligations so every shipment goes out legally and on time.
Keep members engaged between releases
Our automated campaigns, tasting notes, winemaker stories, and vineyard updates keep members connected year-round, reducing churn between allocation windows.
Replace your club’s patchwork with a single, modern system
Whether you’re starting fresh or upgrading from a legacy system, we make the transition painless. Bring your existing member list, club tiers, and shipping history—we’ll handle the migration and have you running on Table22 without losing a single member.
Design your Club
Set up your membership tiers, allocation cadence, pricing, and shipping windows—or bring your existing structure and we’ll map it into our system.
Migrate Seamlessly
Import your member list, payment data, and shipping history. Our team handles the technical migration so nothing falls through the cracks.
Go live with confidence
Launch your storefront with compliance, fulfillment, and billing already configured. Our wine industry specialists oversee every detail of your setup.
Grow between vintages
Automated marketing keeps your club visible between releases—driving referrals, reducing churn, and turning tasting room visitors into long-term members.
Built for the complexity of DTC wine
Wine clubs have unique operational demands that generic e-commerce platforms weren’t designed for. Table22 was.
Storefronts that tell your vineyard’s story
Allocation & billing, simplified
Compliant fulfillment, coast to coast
Campaigns tuned to the wine calendar
Tasting room to doorstep
Data that sharpens your program
When our organization desperately needed support in customer service and fulfillment logistics, we turned to Table22.
Carolyn Meitzner Negri
Leon Circle
Some people have kind of grown their palate with the club - it opened up their mindset to trying different things. Now we have people swear by the things that we care most about in terms of the producers we choose to work with, the wines we choose to highlight on the list in line with our values
Rania Zayyat
Bufalina
I see our program growing exponentially — and see a lot of people using the avec wine club to be able to connect with what we offer without necessarily having to come into the restaurant.
Claire McDonal
Avec
Let’s build something that lasts.
Try Table22 for free, cancel anytime.
