Acclaimed Auburn restaurant adds over six-figures in annual revenue from subscriptions
Acre isn’t just a small town chef-driven restaurant with deep roots. Acre is a vibrant part of the “Auburn” experience welcoming students, returning alums and University guests to celebrate everything they treasure about their special town. By partnering with Table22 in 2022, Acre unlocked the ability to connect with guests near and far through multiple monthly & quarterly subscriptions that combined generate over six-figures of annual revenue.
“Table22 has given us the extra revenue that we had been craving in our business, but did not have the time, ability, or extra hands to set up on our own. Their people are amazing, and put in tremendous effort to ensure the success of your offering. Brainstorm sessions, marketing and logistics taken care of, guest issues resolution — you name it, they are willing and able.
We now have multiple subscription offerings and guests have joined several because they’re enjoying them so much. The programs keep guests engaged and in-tune with what we are doing. With Table22, these new streams of revenue are there and 100% able to be tackled. We have learned that if you build it, they will come. In our wildest dreams, we did not think we could have had the response to our offerings that we have!”
Acre, a community focused restaurant
Acre specializes in fresh, modern cuisine inspired by their Southern heritage. In August 2013, Chef David Bancroft and his wife Christin opened Acre, where the seasonally-influenced menu reinterprets the rich heritage of Alabama cuisine and celebrates sustainable ingredients sourced from the on-site gardens & local bounty of the surrounding community.
Finding new ways to engage guests near & far
Every year, Acre experienced the seasonality of the local Auburn community and the Acre team knew they needed to boost engagement in a unique way. They had thought about offering a community experience for their local guests or sharing a piece of Acre with their ever-growing nationwide community, but didn’t have the resources to implement their plans internally. Acre was looking for a true collaborative partner, and not just a short-term service or vendor – rather a team with loads of data and experience who could help them identify what they needed to excel in the market.
Acre x Table22 partnership success
Acre first partnered with Table22 to offer their monthly Wine Club in September 2022. Three months later, after outstanding feedback and overwhelming demand from the Wine Club launch, Acre’s quarterly Provisions Club launched with nationwide shipping options. After massive demand (requiring implementation of a Waitlist!) and exceeding their launch goals in 48 hours, Acre then launched their quarterly Social Club three months later, an in-person experience appealing to their most loyal local customers. With the help of their dedicated partner manager, Acre recognized that they could easily handle a new stream of subscription revenue with the little overhead it required in-house.
Table22’s unique subscription platform has made it possible for Acre to seamlessly view and manage members, orders, loyalty, and communication with guests. Table22’s dedicated partner manager assists Acre with marketing, shipping, fulfillment, and logistics, allowing Acre to focus on sourcing wines, creating delicious products, and curating guest experiences to build community and loyalty.
