From good to ‘grate’ - how a small business in Austin tripled subscription revenue
John and Kendall Antonelli, in front of their cheese shop
Since Antonelli’s partnered with Table22, the Cheese Club has tripled in size, all while becoming more manageable for the team.
The easy part of running a Cheese of the Month Club? The cheese. The hard part? Managing hundreds of monthly customer payments, logistics, customer service, and more. This is why Antonelli’s turned to Table22 to help them manage their nationwide cheese club with hundreds of members, streamline operations and significantly reduce the workload for the small business.
Owned by John and Kendall Antonelli, Antonelli’s Cheese Shop opened in Austin, Texas in 2010 with the premise that “Cheese makes people happy.” And they’ve done just that — over their 13 years in business, they have become a nationally renowned cheese shop, providing artisanal cheese to customers in Austin and beyond.
The Antonellis began their Cheese of the Month Club shortly thereafter as a new way to bring the joy of cheese to their loyal customers each month, both through local offerings and nationwide shipping. Members enjoy a thematic cheese selection — ranging from features on Italian cheeses to Women in Cheese, always accompanied by in-depth tasting notes, videos from John & Kendall walking through the picks, suggested pairings, and more.
So the Antonellis turned to Table22 to manage their cheese club as a way to streamline their operations and help take some of the load off their small business and team. With Table22, the Antonellis were able to seamlessly transition their members to a new platform, unlocking billing management, dedicated customer support and delivery & logistics enablement.
In addition to making it easier to run the program, Antonelli’s got a lot of support with ongoing marketing to promote & grow their program. From creating monthly marketing emails in Mailchimp, to designing on-premise collateral, to sharing ideas about social marketing, the Table22 team provided a lot of hands-on support to grow the Cheese Club. Even better, the Antonelli’s team had access to insights to member satisfaction surveys and learnings from Table22’s hundreds of partners — all an important input to improving the Cheese Club for members every month.
Since joining the platform, the Cheese of the Month Club has tripled in size, all while becoming even more manageable for their team. And so the Antonelli’s can keep doing what they do best: focusing on responsibly sourced, environmentally sustainable, community-focused cheese!
Reach loyal customers near and far.
200+ members in Austin & across the US enjoy fresh & hand-selected cheeses from Antonelli’s monthly